Exclusives

Rodney Rascona

AUTO-Biography

Meet International Image maker Rodney Rascona

November 2003
We came across Rodney while searching for a photographer to handle an international project for one of our clients. During the review of many skilled photographers out there, we found Rodney's work and career experiences to be particularly interesting, enough so that we thought Artyears would find his view on the industry and the depth of his professional and personal work, inspiring. So lets spend a bit of time getting to know this heavyweight image maker....

At an early age of 17, Rodney traveled to England to begin his career path as a photographer. Now, 28 years later, he's found a way to reach beyond his award winning work for the advertising industry and has focused his skills on creating images that make a difference through his work around the globe for a humanitarian NGO. Auto specialist and a producer of reportage images, Rodney seeks projects where serious images require a serious image maker.

The economy makes it hard for good photographers to become great image makers...requiring creatives to keep pushing...to listen to their inner vision ...and develop their ability to see the world... in a different way

Rascona has pursued his passion relentlessly, creating excellent images through hard work and perseverance, in a very tough market. With over two decades of serving the design and advertising industry, Rascona is one of the select few photographers that, among other disciplines, specializes in car images.

His International experience combines years of studio and location skills, producing images in 40 countries around the world and across the USA. More importantly, his work for Food for the Hungry International, a humanitarian organization working around the world in over 30 countries, has resulted in a rich body of poignant images that are considered to be the most important work Rodney
has created.

As a highly experienced image maker, Rodney found a way to give something back and along the way, utilize his abilities to help those that need their message heard by those that can help. From Africa, Asia or South America, no matter wherever he's sent, he attempts to create images of consequence to give a human face to those that need the help. There are a world of troubles out there and as communicators, we all should seek ways that we can help honest organizations that are dealing with the human condition every day.

With a journey as long and cherished as his, our team invited the candid photographer to narrate his story. In this Exclusive to ArtYears, Rodney Rascona recalls his world of enriching experiences and skillful photography:

Early interests
Car Specialist
Commercial Imagery
Creative challenges
Social Causes
Africa Attracts
Digital Enhancements
Personal schedules

You can find out more about his work by visiting his website www.rascona.com  |  www.rasconastock.com